New business · naming

Twenty names. All checked.

A shortlist for your new business, domains and handles checked. $39, one day.

Get my shortlist

$39 · £29 · A$59 · C$55 · PDF the next day · a look at the register, not a clearance search

Shortlist · 4 of 20 · an invented sample
Clipper & Calm.co.uk ✓ · .com ✓ · @clipperandcalm ✓ Instagram and TikTokUK IPO: no identical live mark seen
Leeds Van Groom.co.uk ✓ · .com ✗ taken · @leedsvangroom ✓UK IPO: no identical live mark seen
Hush Hound.co.uk ✓ · .com ✗ taken · @hushhound ✗ taken on InstagramUK IPO: one similar live mark seen, a different class
Fetch & Fold.co.uk ✓ · .com ✓ · @fetchandfold ✓UK IPO: no identical live mark seen

The register line is a look, not a clearance search. The real shortlist has 20 names in four styles, each with a one-line why.

Three steps.

01

Tell us the business

What it does, where, who buys, three words for the feel, and the words you never want in it.

02

We name and check

Twenty names in four styles. For each: the .com and your local domain, the Instagram and TikTok handles, and a dated look at your country's public trade-mark register.

03

Pick one, register it

The PDF lands the next day with our pick of three. You buy the domain and open the handles the same day, before anyone else does.

What you send, what you get.

What you send (an invented sample)
Mobile dog grooming van, Leeds (UK). Just me.
Calm and clean, not cutesy. Older dogs, nervous dogs.
Hate: paws, pooch, anything with "fur".
I want the .co.uk and the Instagram handle to match.

Mobile grooming, Leeds

Style 1 · plain and clear · 5 names

Leeds Van Groom, The Quiet Groom, Calm Coat Grooming… each with a line on why it fits a nervous-dog groomer and what it would look like on the van.

Style 2 · two-word pairs · 5 names

Clipper & Calm, Fetch & Fold, Brush & Settle… the pairs that say "gentle" without saying "pooch". .co.uk free

Every name · the checks

.co.uk and .com, the Instagram and TikTok handles, and what we saw on the UK IPO register, dated. Then our pick of three, and the one we would put on the van. a look, not a clearance

An invented sample. A real shortlist is checked on the day we deliver and names the register we looked at.

$39
£29 incl. VAT · A$59 · C$55 · the next day

A naming contest starts at $299 and gives you three hundred names nobody checked. A friend's suggestion is free and the .com is gone. This is twenty you can actually register.

  • 20 names in four styles, each with a one-line why
  • The .com and your local domain, checked the day we deliver
  • Instagram and TikTok handles, checked
  • A dated look at the public trade-mark register for your country: what we saw, never "it's safe"
  • Our pick of three, and the one we would choose
  • Hate all twenty? Ten more, free

Send the brief.

You get an order code now and a card payment link by email. The shortlist comes the next day after you pay. If you dislike all twenty, say which five came closest and you get ten more, free.

Three questions.

What exactly do I get?

A PDF the next day with 20 names in four styles (plain and clear, two-word pairs, invented words, place and person), each with a one-line why. Under every name: whether the .com and your local domain (.co.uk, .com.au or .ca) were free on the day we checked, whether the Instagram and TikTok handles were free, and what we saw when we looked at your country's public trade-mark register. It ends with our pick of three and the one we would choose, and the two sentences to say when someone asks what the name means.

Is this a trade-mark check?

No. We look at the public register (USPTO, UK IPO, IP Australia or CIPO) for an identical or obviously similar live mark and write down what we saw, with the date. That is a look, not a clearance search, and it is not legal advice; a trade-mark attorney clears a name before you print it on a van. Domain and handle availability is read from public pages on the day of delivery and can change within hours, so register the one you choose the same day.

What if I hate all twenty?

Reply with the five that came closest and one line on why they miss, and you get ten more names, checked the same way, free, within a day. The brief is the thing: the more you tell us about who buys and what you never want to sound like, the closer the first twenty land.

Read the sample first

The whole invented Leeds grooming shortlist as a PDF, plus our one-page list of the seven checks to run before you print a name on anything.